Your prices change every week. Your video doesn't.
One master film becomes a version for every store, offer, market and language. Rendered from the data you already publish.
Founded 2011 · Fifteen years in video technology · Trusted by Pearson, IIBF, Godrej, Jindal Steel, IFC World Bank Group and IICA
The most localized business in America runs the least localized creative.
A flyer for 400 stores is a template. A video for 400 stores has always been 400 productions. So you run one national spot, one price, for every market you serve. That is a production constraint, not a strategy.
One master film
Storyboard approved before a credit is spent. Presenter, product and brand world locked scene to scene. No crew, no shoot day.
Your existing data
Store list, weekly ad, price file, offer calendar, POS export or loyalty segment. CSV or an API connection to your systems.
The whole version set
The overlay carries store, address, price, offer, savings, dates, language and voice. About a minute per finished video, so large sets complete overnight. 9:16 and 16:9 from one run.
Built for retail that repeats.
- Per store. Your national spot carrying this location's address and this week's price.
- Per banner and region. Different assortment, different pricing zone, same film.
- Per language. Spanish is a data field, not a second production.
- Per member. Loyalty offers cut to the individual, by link or email.
- Per channel. In store screens, paid and organic social, email, SMS, retail media, from one render.
Who runs this: VP Marketing Operations, Co-op Marketing Manager, Franchise and Dealer Marketing Director, Retail Media lead
Beyond the cost saving
The circular is a cost line today, funded partly by co-op and CPG dollars. Per store, per week video is not a cost line. It is inventory. A brand will pay to appear in it, targeted down to the location and the shopper. If you are building a retail media network, you already have the demand side.
Where it does not fit
A single brand film, one audience, no data behind it. That is an agency job or an off the shelf generator, and we will say so on the call rather than after the invoice.
Against how localized video gets made today.
| Dimension | Traditional production | Typical AI video tools | Flipick VVP |
|---|---|---|---|
| Cost of version 400 | Roughly the cost of version 1 | A new generation each time | A fraction of version 1, and falling |
| Localization | Reshoot or re-edit per market | A name overlay at most | Store, price, offer, dates, language, voice |
| Consistency | Depends on cast availability | Drifts between scenes | Presenter and product locked across the film |
| Speed to a full set | Weeks per market | One clip at a time | About a minute per video, overnight batches |
| Price accuracy | Baked in, a change means a re-edit | Baked into the generation | On the overlay, correctable without a re-render |
| Proof | Play counts | Basic analytics | Per viewer completion, drop off and CTA tracking |
Send us one week of your data. We will send back the versions.
A store list, a weekly ad, or a price file. We build the master and the full version set on your brand before you commit to anything.