Variable Video Production

One master film. A version for every store, every offer, every market.

Stores, prices, offers, markets — VVP renders a video version for each, from one master. When your offer, store or market changes, the video changes with it.

When VVP fits

If your video doesn’t use your data, you don’t need us.

One brand film? Any AI generator does that. VVP is for when one video must become hundreds — a different store, price, offer or language in each.

Probably don’t need VVP

  • One short brand film
  • No data, localization or personalization
  • A single audience, one version — a generator handles it
See it yourself

Others personalize the name. We personalize the whole film.

Enter a few details. In about 15 seconds they’re rendered into the film itself — not a caption.

Reading your data…
≈ 15s
Personalized ✓ every field
Hi, Priya!
Store #418, Dallas
$5 off today

Most tools merge a name. Flipick renders every field into the film.

Concept demo. In production this returns a real MP4, rendered from your master and your data.

The opportunity

Your advertising is local. Your video isn’t. Yet.

Every multi-location business localizes its marketing — except its video. A version per location was never affordable, so the most persuasive format stayed national. VVP closes that gap: one master becomes hundreds of local versions, for close to the cost of one — the weekly ad included.

Where VVP earns its place

Data-driven, localized video at scale.

Retail offers, as video

Every offer, one video per store.

Grocers, big-box, specialty: one video per store, refreshed whenever offers change. For weekly-ad retailers, that’s the circular — as video.

Local-store ads

The ads the platforms can’t run.

Ad platforms don’t serve zip-code-level video. VVP renders one per store — for social, retail media or in-store screens.

Retail media inventory

Turn promotions from a cost into revenue.

Per-store sponsored video is inventory your network doesn’t have yet — funded by the vendors who fund your promotions today.

Loyalty & member offers

Rendered per member, not per name.

Your loyalty data already picks each member’s offers. VVP renders them into the film itself — not a caption.

Every banner, every division

One master, every banner.

One approved master — each banner’s brand and each division’s pricing rendered in.

In-store & connected TV screens

Screens that match the store they’re in.

Stop looping one national reel. Every screen gets this store’s current offers, refreshed automatically.

1

Master film

One cinematic brand film, approved once.

2

Your data

Stores, prices and offers — from a feed, sheet or PIM.

3

Rendered variants

Every version generated automatically, on brand.

4

Delivered & measured

Any channel — and tracked per variant.

Delivery & data

Deliver anywhere — retail media, social, connected TV, in-store screens, email. You keep the data. Every variant is tracked.

Deliver on any channel You keep the data Tracked per variant
Partners & platforms

Add the variable-video layer.

Retail-media networks, deals aggregators and co-op platforms can white-label VVP — the variable-video layer their stack doesn’t have yet.

Explore a partnership
Trusted by teams at
IIBF
Pearson
Elsevier
Clarivate
PI Industries
Jindal Steel
Godrej
IFC World Bank Group
IICA

Get your own variant.

Send a store list, a price list or one week’s ad — we’ll send back real videos on your brand.