One master film. A version for every store, every offer, every language.
Stores, prices, offers, languages — VVP renders a video version for each, from one master. When your offer, rate or market changes, the video changes with it.
Variable Video Production (VVP) is a technique where a single master brand film is rendered into thousands of unique versions — one per store, one per dealer, one per customer. Variables such as the store name, offer amount, renewal date, local price or regional language are inserted into each version from your data. Flipick delivers each version as a unique authenticated link — only the intended viewer sees it, and their completion and engagement are tracked end to end.
If your video doesn’t use your data, you don’t need us.
One brand film? Any AI generator does that. VVP is for when one video must become hundreds — a different store, price, offer or language in each.
Probably don’t need VVP
- One short brand film
- No data, localization or personalization
- A single audience, one version — a generator handles it
Built for VVP
- Many stores, showrooms, outlets or dealers
- Offers, prices or rates that keep changing
- Multiple languages from one production
- Campaigns that need a local version per market
- Per-recipient personalization
Others personalize the name. We personalize the whole film.
Enter a few details. In about 15 seconds they’re rendered into the film itself — not a caption.
Most tools merge a name. Flipick renders every field into the film.
Concept demo. In production this returns a real MP4, rendered from your master and your data.
Your advertising is local. Your video isn’t. Yet.
Every multi-location business localizes its marketing — except its video. A version per location was never affordable, so the most persuasive format stayed national. VVP closes that gap: one master becomes hundreds of local versions, for close to the cost of one.
Your 500th version — and your 10th language — costs about the same as your first.
Variants are rendered from your data, not re-shot — so per-variant cost collapses toward zero.
Data-driven, localized video at scale.
Every offer, one video per store.
Grocers, value retail, quick commerce: one video per store or zone, refreshed whenever offers change.
The ads the platforms can’t run.
Ad platforms don’t serve pin-code-level video. VVP renders one per store — for WhatsApp, YouTube, Meta or in-store screens.
One campaign, a version per dealer.
Auto, paints, building materials, QSR: one national campaign, a version per dealer or outlet — local pricing, offers, phone number.
Rendered per customer, not per name.
Insurance, banking, telecom, D2C: renewal and loyalty video rendered per customer from fields you already hold.
Stop re-shooting the same ad five times.
Hindi, Tamil, Telugu, Bengali, Marathi and more — rendered from one master, with each region’s offer and rate built in.
One seasonal master. A version per store.
Diwali, Onam, Eid, wedding season: one seasonal master, a version per store and language, refreshed as offers change.
Master film
One cinematic brand film, approved once.
Your data
Stores, prices and offers — from a feed, sheet or PIM.
Rendered variants
Every version generated automatically, on brand.
Delivered & measured
Any channel — and tracked per variant.
Deliver anywhere — WhatsApp, YouTube, Meta, retail media, in-store screens. You keep the data. Every variant is tracked.
Add the variable-video layer.
Ad platforms, agencies and dealer co-op programmes can white-label VVP — the variable-video layer their stack doesn’t have yet.
Explore a partnership
Trusted by Pearson, IIBF, Elsevier, Clarivate, Godrej, Jindal Steel, IFC World Bank Group and IICA.
Common questions about Variable Video Production India.
How many language versions can Flipick create from a single master video?
Flipick renders a version per language from a single master — Hindi, Tamil, Telugu, Bengali, Marathi and more. Each region’s offer, rate and local details are built into that language’s version automatically, without separate shoots for each language.
Is VVP affordable for mid-size businesses with hundreds of dealer outlets?
Yes. Because variants are rendered from your data rather than re-shot, per-variant cost collapses toward zero at scale. Your 500th version costs about the same as your first, making a localized video per dealer or outlet practical for the first time.
How does VVP work for festive and seasonal campaigns in India?
You produce one seasonal master film and Flipick renders a version per store, zone or language — with that location’s offer and rate built in. When offers change, only the data feed needs updating; the master film stays the same.
Which channels can Flipick VVP videos be delivered through in India?
VVP videos can be delivered through WhatsApp, YouTube, Meta, retail media networks, and in-store screens. Every variant is tracked per recipient, and you keep the data throughout.
Get your own variant.
Send a store list or a price list — we’ll send back real localized videos on your brand.