One master film. Unlimited personalized versions.
It’s variable data printing — for video. Turn one brand film into thousands of versions personalized by name, store, language or offer.
Variable Video Production (VVP) is a technique where a single master video is rendered into thousands of unique versions — each personalized for an individual viewer. Variables such as the viewer’s name, account balance, renewal date, local offer, dealer address or product appear in the video itself, not just in a subject line. Flipick delivers each version via a unique authenticated link: only the intended recipient can open it, and their viewing behavior — completion, drop-off, CTA click — is tracked end to end.
Others personalize the name. We personalize the whole film.
Enter a couple of details and watch a fully personalized video build in about 15 seconds — name, product and date rendered into the film itself, not a name dropped into a subject line.
One master film → unlimited versions. Your 10,000th costs about the same as your first.
Variants are rendered from your data, not re-shot or hand-edited — so per-variant cost collapses toward zero.
Master film
One cinematic brand film, approved once.
Your data
Map fields from your CRM, PIM or co-op data.
Rendered variants
Every version generated automatically, on brand.
Delivered & measured
By email, link, site or LMS — and tracked.
One brand film, localized for every store.
Local address, offer and language per store, dealer or franchisee — co-op funded, no reshoots. For CPG, beverage, QSR, auto and national retail.
Personalize the one channel still generic.
“Hi [Name], your [Plan] renews on [Date],” rendered per customer from the fields you already hold. For insurance, banking, fintech, telecom and SaaS.
Personalization runs on the fields you already hold; you stay the data controller, and delivery uses your existing, consented channels. Data-handling docs and a DPA are available for security review.
Already do one-master-many-variants? Add the video layer.
TCMA, co-op and VDP platforms and print service providers can white-label VVP as the AI-video layer their stack doesn’t have yet.
Explore a partnership
Trusted by teams at IIBF, Pearson, Elsevier, Clarivate, and Godrej.
Common questions about Variable Video Production.
What types of businesses benefit most from Variable Video Production?
VVP is built for businesses that need many localized or personalized versions of a single video — CPG, beverage, QSR, auto and national retail brands that run co-op programs, and companies in insurance, banking, fintech, telecom and SaaS that send personalized communications at scale.
How is VVP different from simply adding a customer’s name to a video?
Most tools merge a name into a text overlay or subject line. Flipick VVP renders every variable field — name, store address, phone number, product, date or offer — directly into the film itself, so the personalization is part of the rendered video, not a caption on top of it.
How does Flipick handle the customer data used to personalize videos?
Personalization runs on the fields you already hold in your CRM or PIM — you stay the data controller. Delivery uses your existing, consented channels. Data-handling documentation and a Data Processing Agreement (DPA) are available for security review.
Can TCMA or co-op platforms integrate Variable Video Production into their stack?
Yes. TCMA, co-op and VDP platforms and print service providers can white-label VVP as the AI-video layer their stack does not yet have. The process and delivery model mirror existing co-op workflows, with video replacing print as the output format.
Get your own variant.
Send one customer record or store list — we’ll send back a real personalized video on your brand, before you decide anything.